7UP
7UP
Objective:
Reposition 7UP as an essential ingredient for your favorite recipes.
Target:
“The Host that Does the Most”
“The Host that Does the Most” is the perfect event planner and always has a trick up her sleeve that make her events one to remember. These women are ages 25-35 and are pursuing careers or are busy managing a family. Pinterest is their source for inspiration for the next creation whether it be a recipe, decoration or interior design. These hosts crave the social capital from hosting events and sharing what makes their parties stand out from the rest. By combining their resourcefulness and attention to detail, they are always willing to go the extra mile for whatever they have planned.
Strategy:
““For the “Host that Does the Most” who wants to create an experience for their guests, 7UP provides an essential ingredient for their food and beverage options that won’t go unnoticed at their next event.”
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Big Idea: 7UP-Grade Your Recipe
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7UP Pop-up Cafe
