Coca-Cola
Coca-Cola
Objective:
Revolutionize how Coca-Cola can be enjoyed by those who love it most
Target:
The Coca-Cola Cult
These brand loyalists are not only committed to their preferred Coca-Cola beverage, but also to making it known to those around them. This passionate group of soda connoisseurs are obsessed with the refined taste of Coke. They know when the carbonation is lower than it should be or if the ratio of syrup to carbonated water isn’t accurate because they crave that burning sensation after opening up their bottle of happiness. This diverse group appreciates how Coca-Cola continues to stay culturally relevant on a global scale and feel understood by their beloved brand. For some, their deep appreciation of Coca-Cola can be traced back to memories of celebration, while for others Coca-Cola is a familial preference passed down from generation to generation. No matter the origin of the individual, the Coca-Cola Cult is always looking for the most convenient way to open happiness.
Strategy:
““For the Coca-Cola Cult, looking to get their next sip of happiness, Coca-Cola Infinity ensures they can open happiness and sustainability wherever they go.”
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Big Idea: Coca-Cola Infinity
Video Spot
Coca-Cola Infinity App
Out Of Home:
